OUR

STORY

DE PUTA MADRE IS ONE OF THE FASTEST GROWING SPORTSWEAR LABELS IN EUROPE. PROVOCATING, CUTTING EDGE DESIGNS IN HIGH QUALITY FABRICS WITH DETAILED FINISHING

The streetwear label DPM GOLD (deputa madre gold) has been producing extraordinary and provocative clothing since 2003, which has not been found anywhere else before. The label was founded in 2003. Everything started in a garage in southern Italy.

The term de puta madre gold literally translated "from the whore mother", translated in a logical sense "horny, monkey horny, super, first cream", it is a mostly positively used Spanish expression of force. According to the fashion company's website, the phrase "I feel good" or "I feel great​

The  brand also sees itself as an underground  and a provocation brand for existing social values and norms. After internal disagreements over the further alignment of the brand, de puta madre gold was restructured and the label de puta madre gold  was founded. Away from a premium image and back on the streetstyle,de puta madre gold is again what it should always be: a label for the marginalized society, for tattoo lovers, freaks, punks, superstars and those who want to be.

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