You saw us rock the fashion industry in the past, now we are back again so make room. De Puta Madre 69 is here with its provocative and punk styled streetwear that is your statement to rebel from the norms of the society. Our streetwear label DE PUTA MADRE 69 has been known for producing extraordinary and provocative clothing since 2003, the likes of which has not been found anywhere else before. The label DPM69 was founded in 2003 with everything starting from a garage in southern Italy.
True to the old and provocative designs, the new collection of De Puta Madre 69 is a hybrid of the past and the future with all new images, pics, and slangs printed in bold. There never was, nor will there ever be a compromise on the quality of the stuff of our clothing. Rest assured, De Puta Madre always ensure quality as a top priority over any other aspect.
De Puta Madre is a brand that sees itself as an underground and a provocation brand from existing social values and norms. After internal disagreements over the further alignment of the brand, De Puta Madre 69 was restructured and the label De Puta Madre was founded. Away from a premium image and back on the street style, De Puta Madre is again what it was and should always be: a label for the marginalized society, for tattoo lovers, freaks, punks, superstars and those who want to be true to their self. Showcase your inner self and let the world know, De Puta Madre 69 is back.
De Puta Madre 69 and offers a wide range of marginalized tees and assortments, jeans, and other clothing accessories. Our cutting edge, unique, and bold designs are what make us stand a class apart from the rest. Why go for a normal customary boring everyday wear when you can have your true self? The brand has a rather interesting story of its origin.
The brand was found by 2 Bothers from south Italians Undergound in jail. The 2 Brothers was arrested in in 1998 for extorsion and arms trafficking. They started to create T-shirts in jail with felt panned slogans that were smuggled out of prison. Once out, they decided to pursue his passion and searched for a producer to share his idea with, thus the birth of De Puta Madre.
Contrary to popular belief, the slogan itself isn’t meant as a slur. It is a slang that represents inner feelings and indirectly translates to “I am cool” or “I feel great”. A direct message from them: “Do not commit illegal actions, do not use any drugs to feel different, do not imitate our slogans, but wear our t-shirts and you will be everlasting at the top, without using any artificial substances that at the end will destroy you.”
De Puta Madre 69 has a very bright and promising future ahead of it and the brand is only going to observe success and progress on a daily basis.